Bancassurance is insurance companies tying up with banks to sell insurance products.
More information from web:
Bancassurance means selling insurance product through banks. It is a partnership between a bank and an insurance company that aims to provide insurance products or insurance benefits to bank customers.
In this partnership, bank employees and banking system become a place of sales and customer contact.
Benefits and features of Bancassurance:
Here is list of features and benefits of Bancassurance.
Read more about Bancassurance at gargicollege.in.