Agents in the insurance are just like the retailers of any consumer product who help in selling and distributing the product.
An insurance broker/agents acts as an intermediary who sells or negotiates insurance on behalf of a consumer (policy holder).
They are like the retailers who help in selling and distributing the product.
Insurance Agents help in more personalized and thoroughly guided experience when purchasing the policy. Also, they assist and address their post queries (after buying any insurance policy).