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Question: To effectively get your message out:

Options:

  1.  Use social media exclusively; it is the fastest growing media.
  2.  Avoid using in-person events because it is difficult to control the message.
  3.  Identify a single media source to focus all your campaign resources.
  4.  Identify the best mix of different media to influence your target audience.

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4. Identify the best mix of different media to influence your target audience.

To effectively get your message out, identify the best mix of different media to influence your target audience.

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