A hurricane has hit your community, and the media have started to report negatively on your organization’s

Question

Question: A hurricane has hit your community, and the media have started to report negatively on your organization’s response. As the PIO, you respond by:

Options:

1.  Calling your favorite reporter to give her an exclusive.
2.  Providing information and updates to the media in a timely manner.
3.  Putting a message on your voicemail that the situation is being taken very seriously and negative reports are inaccurate.
4.  Shielding senior officials from comment.

Answer 1

2. Providing information and updates to the media in a timely manner.

A hurricane has hit your community, and the media have started to report negatively on your organization’s response. As the PIO, you respond by providing information and updates to the media in a timely manner.