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When holding a news conference or briefing:

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Question: When holding a news conference or briefing:

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  1.  Only have a PIO speak.
  2.  Memorize a written speech.
  3.  Have it outside for maximum impact.
  4.  Develop materials for the audience.

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4. Develop materials for the audience.

When holding a news conference or briefing develop materials for the audience.

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