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Question: News releases are one of the most commonly used tools by PIOs. The order of information for a news release is:

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  1.  Less important information, details, official quote.
  2.  Most important information, less important information, sentence supporting the lead.
  3.  Most important information, sentence supporting the lead, less important information.
  4.  Official quote, most important information, details.

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3. Most important information, sentence supporting the lead, less important information.

News releases are one of the most commonly used tools by PIOs. The order of information for a news release is most important information, sentence supporting the lead, less important information.

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