2. Direct marketing
ICICI prudential Life insurance company sent 50,000 direct mailers to office–goers in Mumbai through their lunch boxes. It is a Direct marketing.
Direct marketing is a form of communication where organizations communicate directly with a range of selected customers and hope for a direct response regarding an offer.
It is also known as direct response marketing.
The company sent nearly 50,000 direct mailers to the office-goers as to get response about an offer as per direct way of marketing.