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Question: ICICI prudential Life insurance company sent 50,000 direct mailers to office–goers in Mumbai through their lunch boxes. It is a

Options:

  1.  Worksite marketing
  2.  Direct marketing
  3.  Retail marketing
  4.  None of these.

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1 Answer

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2. Direct marketing

ICICI prudential Life insurance company sent 50,000 direct mailers to office–goers in Mumbai through their lunch boxes. It is a Direct marketing.


More information:

Direct marketing is a form of communication where organizations communicate directly with a range of selected customers and hope for a direct response regarding an offer.

It is also known as direct response marketing.

The company sent nearly 50,000 direct mailers to the office-goers as to get response about an offer as per direct way of marketing.

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