The traditional promotion mix for a firm consists of the

Question

Question: The traditional promotion mix for a firm consists of the

Options:

1.  strategic mix of price, product, place, and advertising.
2.  various types of advertising media the firm selects to reach each specific target market.
3.  marketing intermediaries employed by the firm to create a supply value chain.
4.  advertising, personal selling, public relations, and sales promotion used to reach a target market.

Answer 1

4. Advertising, personal selling, public relations, and sales promotion used to reach a target market

The traditional promotion mix for a firm consists of the advertising, personal selling, public relations, and sales promotion used to reach a target market.