'Planning' should not be avoided for effective communication.
Planning should not be avoided for effective communication.
- A plan will make it possible to target your communication accurately. It gives you a framework to determine whom you need to reach and how.
- A plan can be long-term, helping you to map out how to enhance your profile and refine your public image over time.
- A plan will make your communication efforts more efficient, effective, and more consistent.
- A plan makes everything easier. If you spend some time planning at the beginning of an effort, you can save a great deal of time later on, because you know what you should be doing at any point in the process.