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Question: In order to be more cost effective, it is important when establishing a support structure to:

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  1.  Find employees with social media experience and put them in charge of your program
  2.  Be creative in using current staff and to cross train on the different platforms used
  3.  Enlist local graduate students to manage your social media presence
  4.  Hire enough staff to assure 24¬≠hour coverage to monitor social media

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2. Be creative in using current staff and to cross train on the different platforms used

In order to be more cost effective, it is important when establishing a support structure to be creative in using current staff and to cross train on the different platforms used.

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