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Question: Which of the following is a benefit of display advertising over search advertising?

Options:

  1.  Display ads are more likely to be clicked on
  2.  Display advertising is cheaper than search advertising
  3.  Ads can appear at the top of search engine results pages
  4.  Appearing on relevant websites offering advertising space

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4. Appearing on relevant websites offering advertising space

'Appearing on relevant websites offering advertising space' is a benefit of display advertising over search advertising.

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